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Understanding Production
Insurance
An Article
Featuring
Laird Criner |
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February 1, 2009 Source: Studio Monthly
Ahhh —
production insurance. Kind of brings a certain
twinkle to the eye, doesn’t it? From determining
what amount of coverage you need, to navigating
the variety of policies available, to finding a
broker who can package it all up for you, the
process can be quite daunting. I’ve always
sought a better understanding of this subject,
so with the help of my broker, Laird Criner, of
Film Emporium in New York City, I present to you
a brief guideline on some of the most important
concepts to keep in mind during your next
production. On the following spread (pages 26
and 27), we’ve put together a printable chart
you can keep on hand for future reference.
This is by
no means a complete guide, nor is it meant to
include all types of productions or scenarios.
You should always talk to your broker — not only
can he or she customize a package for you, but a
broker will also typically seek out the best
premiums, since many policies can be purchased
from different insurance companies. Remember,
the brokers represent the production company,
NOT the insurance company. You can find a
broker by looking in your local production
guides or on the Internet, but I’ve found
recommendations from colleagues to be the best.
Most important, when you’re considering a
prospective broker, make sure he or she
specializes in entertainment.
Why do I
need insurance? There are really just three
simple reasons, and most productions include
elements of each: Legal, Contractual and Asset
Protection. Legal is a requirement by your state
or local municipality to carry a particular type
and/or level of insurance coverage. For example,
all states require you to carry workers
compensation insurance. If you have an agreement
with a client, such as a television network or
record label, there will likely be specific
insurance provisions you may need to provide as
part of your end of the agreement — that’s the
Contractual part. Asset Protection is pretty
obvious: It covers you against damage and loss
to tangible assets like production equipment, or
liability for the people who work with you or
that you may come in contact with during the
production, should they be injured or worse.
What kind
of policy should I get? Do you need a
short-term, long-term or "annual" policy?
Short-term policies typically cover a single
production (like one music video, one
commercial, etc.) and are good if you’re on a
very tight budget or if you’re uncertain that
you’ll do additional productions. But if you
have more than four of these types of
productions per year, it’s typically less
expensive to purchase what’s called an annual
policy (though how much you save depends on the
types of coverage you need).
Just how
much insurance do I need? This really
depends on the specifics of the production (for
short-term), or the types of production you’ll
be doing throughout the year (for an annual
policy). There are several types of insurance,
called "lines of coverage," which are detailed
on the following chart. Typically, you’ll need
to purchase at least a few different lines of
coverage to satisfy the needs of your
production. For example, workers compensation,
which covers people who work for you on the
production, usually satisfies your minimum local
or state legal requirements. General liability,
on the other hand, covers you against losses due
to bodily injury or property damage as a result
of your production — say, for example, if a
bystander gets hurt. Another consideration is
the "minimum amount," a dollar amount that the
coverage must protect you for. For example, most
rental companies not only require insurance to
cover the replacement value of the equipment you
rent from them, but also a minimum of $1,000,000
in general liability coverage to protect against
damages should one of their cameras injure a
bystander. Thankfully, your broker can determine
what you need and bundle these together into a
packaged policy.
How much
does insurance cost? This depends on the
type of production you’re doing. The minimum
we’ve paid for a shortterm policy recently was
around $1,800 (for a local commercial), though
Laird tells me that policies start as low as
$600. In the past we’ve paid more than $30,000
for an annual policy that included all sorts of
special coverage, including shooting from boats,
helicopters, underwater, and in foreign
countries. The premiums are usually due in full
up front, before the start of production, but
often annual policies can be financed with a 25%
down payment and subsequent monthly
installments.
How do I
prove coverage to my vendors and locations? You prove coverage to
rental houses, permit offices, and others by
having your broker issue a certificate of
insurance. Some brokers, like Film Emporium,
offer an online tool that lets you generate
certificates that are automatically e – mailed
to you as a PDF file.
What if something happens?
You should immediately report it to your broker,
who will then guide you through the required
documentation to make a formal claim.
The bottom line: It’s always
better to be safe than sorry. Protect yourself.
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